Hey. I'm Lewis 👋🏾
I'm a Senior Product Designer, spinning the Enterprise Flywheel faster at HubSpot.

As a growth designer, I am currently working on a mission to help millions of organizations grow better. In my free time I enjoy music, gaming, spending time with my wife, writing, mentoring and podcasting.


Digitizing SACCOs

I was an early member of the Kwara team and designed many foundational features and products, including re-imagining the web experience for Tellers in Credit Unions/Cooperatives.

View case study

Kwara for SACCOs


I've worked with companies on projects of all different shapes and sizes that have an impact in peoples’ lives with people who are innovating.

Lookback logo
ARK Africa logo
Springboard logo
kwara logo
Cellulant logo
Metta logo
Capital fFM Kenyalogo
Mind the Product logo
Safaricom logo
bonk logo
KamiLimu logo
Fearless logo
Riverbank logo
Code for Africa Nigeria logo
Deveint Developing integrity logo
Asiatic Rhythms logo
Bikozulu logo
Citam Valley Road logo
Apostrophe Consulting logo
Safaricom Sacco logo
KaziPlus logo
Mdundo logo
Taafrija logo
Kijani Eco Solutions logo


My version of a Ted talk.

The designer role in a startup

Presented at 2020: Hatch by FFA: Design month 🎨 by FFA x Fearless

Design is central to the revolution and growth of the African startup ecosystem. At FFA, we want to celebrate Design influence within startups and organisations. The talk was about how design is helping startups in Africa change the narrative of innovation on the continent through these inspiring talks.

View Slides | Watch recording

Prioritization of UX Issues

It’s our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you can rub virtual shoulders with some of the most knowledgeable UXperts on the planet and discuss a different UX topic every week. I was answering the following questions:

  • How do you prioritize features? How do you factor in technical feasibility, importance to users, and importance to business?
  • How do you create systems that will help you track and prioritize user feedback?
  • Are there techniques out there that can help prioritize UX issues?

Presented at 2019: #UXChat by UserZoom - Twitter Moment

UXChat poster
Credit: UserZoom