Started June 2022. Bite-sized interviews with behind-the-scenes access to exclusive industry experts. Hosting product (design, research and product management) people, and sharing insights in weekly episodes.
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Hi, ๐๐พ
I'm Lewis Ngugi
Senior Product Designer
Previously
HubSpot
Lookback
I turn complex systems into clear, useful products and services. Over the past decade, I've worked across complex B2B platforms and consumer products. From early-stage startups to large enterprises, I ship outcomes through craft, systems thinking and strategy.
I focus on measurable impact and experiences that scale. When I'm not building things, I mentor designers, travel with my wife and host the 7min Product Master Series. If you want to connect, feel free to reach out!
Work
HubSpot
Senior Product Designer
Customer platform for go-to-market teams
22 - 25
Lookback
Senior Product Designer
Customer research platform for product teams
20 - 22
Kwara
Product Designer
Digital banking platform for Savings Cooperatives
19 - 20
Safaricom
UX Specialist, Innovation Lab
Telecom & mobile money platform
18 - 19
Capital FM
UX Designer
Media and digital content platform
16 - 17
ARK Africa
Creative Designer
Strategy, design & innovation studio for business
16 - 16
Riverbank Solutions
UX Designer
Software & payments platform for financial services
15 - 16
Case Study
Email AI Assistant in Customer Support
Led the endโtoโend UX for an AIโpowered email support assistant from concept to launch. Drove measurable gains in operational efficiency, CSAT and digital resolution rates, with seamless human escalation.
Protected
Experience
Iโve partnered with teams of all sizes to ship products that matter.
Trusted by these companies
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Feb 2026
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Speaking
Published March 2021 by the Get Together (People & Company).
Whitney Ogutu and Bailey Richardson with Lewis Kang'ethe, the community lead for the African chapter of The Fearless Community. They are bringing together design leaders to share knowledge and stay connected during lockdown.
Listen to Podcast Episode
Presented in 2020: Hatch by FFA: Design month ๐จ by FFA x Fearless
Design is central to the revolution and growth of the African startup ecosystem. At FFA, we want to celebrate Design influence within startups and organisations. The talk was about how design is helping startups in Africa change the narrative of innovation on the continent through these inspiring talks.
Itโs our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you can rub virtual shoulders with some of the most knowledgeable UXperts on the planet and discuss a different UX topic every week. I was answering the following questions:
- How do you prioritize features? How do you factor in technical feasibility, importance to users, and importance to business?
- How do you create systems that will help you track and prioritize user feedback?
- Are there techniques out there that can help prioritize UX issues?
Presented at 2019: #UXChat by UserZoom - Twitter Moment
Travel
I learn design by moving through systems: buses, bicycle rickshaw, canoes, markets, museums, and walking tours. From Halong Bay to the Sahara, travel teaches me how people adapt, navigate and make meaning. That always reminds me that good design is local, human, and shaped by context.
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So far I've visited 15 countries and counting.