Lookback

Unmoderated Tasks for Mobile

Led the design of Mobile Tasks, bringing step-by-step unmoderated research to iOS and Android. Trial teams ran 45% more Tasks rounds after launch.

Summarize this case study with:
Lookback Mobile Tasks

About Lookback

Lookback is a video research platform where product teams run usability tests and interviews with their users, on products, websites and prototypes.

Its mission is to bring users and product teams closer, so people stay at the core of every product decision.

Tasks guides participants through a study one step at a time, so unmoderated sessions run smoothly when no moderator is there to help.

This work is under a non-disclosure agreement, so some details are kept vague and some design elements differ from the original.



Project details

Role
Project Design lead · Product Designer → Senior Product Designer
Timeframe
Collaborators

Craig, Chief Design Officer · Tabanitha, Head of Research · Nevyn, iOS Developer · Voxar, Android Developer · Joakim, Web Developer · Henrik, Chief Executive Officer

Platforms

iOS · Android · Web

Design Toolkit

Figma · Whimsical · Figjam · Miro · Photoshop · Participate

How we did it
  1. Research
  2. Design Sprint
  3. UX Design
  4. Visual Design
  5. Prototyping
  6. Usability Testing

Sneak peek

Lookback Mobile tasks sneak peek


The Problem

After more than a year of Tasks being available for participants on Desktop, it was time to improve the mobile experience. We needed the participant to focus on the experience they're testing, not the Participate app.

Task-based testing on iOS was painful because of app switching.

Research participants forgot to return to the task window and complete all tasks, to tap start/stop task, messing up the playback timestamps and did not understand how to get back to tasks at all.


Objective

Introduce step-by-step tasks into our mobile apps in a way that is easy to use for participants, and makes sure researchers get helpful sessions where testers think out loud and complete all tasks.

Start a round of research dashboard
Creating an Unmoderated Tasks round on Lookback platform


Design

Mobile Tasks

Mobile Tasks Design Sprint Week
Mobile Tasks Design Sprint Week
Mobile task screen reading Session completed, Nice work!, with a confetti icon
A floating Show Scenario button over the Amazon app during a mobile task
Task 5 of 5 with the More options sheet open and a Pause Session button
Paused session screen reading The session is paused, with a Resume button
Lookback's Unmoderated Mobile Tasks user research product
Lookback's Unmoderated Mobile Tasks user research product
Lookback's Unmoderated Mobile Tasks user research product
Lookback's Unmoderated Mobile Tasks user research product
Mobile Tasks Design Sprint Week
Lookback's Unmoderated Mobile Tasks user research product

Desktop Tasks

After launching Mobile Tasks, we made improvements to the desktop tasks flow to make the flow more in line with what we have on mobile. We changed out some labels, added the friction pattern between tasks and updated the end session flow to be more reassuring.

Lookback's Unmoderated Mobile Tasks user research product
Desktop and Mobile: Tasks instructions
Lookback's Unmoderated Mobile Tasks user research product
Desktop and Mobile: Friction pattern between tasks

Results

The market loves it

We witnessed a 45% boost in Tasks rounds usage by Trial users after the social media announcement.

Lookback Mobile Tasks Analytics

Other work in Lookback

Threaded Notes inside Lookback's platform
Threaded notes Product teams can hold discussions focused on one thread inside research sessions. Photo credit: Lookback
Upload Video Sessions onto Lookback's platform
Upload your own research This is the first time in history where Lookback allows non-lookback recorded material in their systems. Photo credit: Lookback
Upload Video Sessions onto Lookback's platform
Our users are able to upload research sessions conducted outside of the Lookback platform into their Research Rounds. The ins and outs are in Lookback’s guide to uploading video files. Photo credit: Lookback
Upload Video Sessions onto Lookback's platform
Uploaded video session being processed. Photo credit: Lookback
Resolve camera or mic permission problem
We updated our Interviews product where we now help participants if they encounter a camera or microphone permission problem. This problem accounts for ~25% of all negative customer feedback data.
Reorder and download Lookback Reels
Playable Reels: This was the first major product feature launch of 2021. Highlights can be moved between Reels, reordered in Reels and combined video of all Highlights (in custom order) in a Reel can be downloaded for researchers to watch the selected Reels all at once.
Lookback's Markdown formatting
Markdown formattingI designed the Markdown formatting help in the Lookback rounds editor.
Lookback's Marketing Website
Brand Refresh Played a part in the company's brand refresh project majorly focusing on the mobile experience and creating new pages with fresh structures.
Lookback's Marketing Website
Website Refresh Cool project of redesigning the marketing website with a focus on presenting Lookback values and answering visitor questions when they land on any of the pages.