I design clear, intuitive product experiences that ship. Over the past decade I’ve worked across complex B2B platforms and consumer products, from early-stage startups to large enterprises.
Today, I focus on AI-powered support and self‑serve experiences at HubSpot. Outside work: music, gaming, time with my wife, plus mentoring and podcasting.
2022 - Present
Senior Product Designer
HubSpot
2020 - 2022
Senior Product Designer
Lookback
2019 - 2020
Product Designer
Kwara
2018 - 2019
UX Specialist
Safaricom
HubSpot
Led the end‑to‑end UX for an AI‑powered email support assistant from concept to launch. Drove measurable gains in operational efficiency, CSAT and digital resolution rates, with seamless human escalation.
Protected
Led design from discovery to handoff, resulting in a 45% lift in product usage.
Early team member designing foundational features, including a reimagined teller web experience for credit unions/co‑ops.
Led UX and visual design for a full website redesign for ARK Africa, a leading design strategy and innovation firm.
Contributed to an inclusive mobility concept for the visually impaired, merging accessibility and technology.
I’ve partnered with teams of all sizes to ship products that matter.
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Started June 2022. Bite-sized interviews with behind-the-scenes access to exclusive industry experts. Hosting product (design, research and product management) people, and sharing insights in weekly episodes.
Listen to Latest Episode
Published March 2021 by the Get Together (People & Company).
Whitney Ogutu and Bailey Richardson with Lewis Kang'ethe, the community lead for the African chapter of The Fearless Community. They are bringing together design leaders to share knowledge and stay connected during lockdown.
Listen to Podcast Episode
Presented in 2020: Hatch by FFA: Design month 🎨 by FFA x Fearless
Design is central to the revolution and growth of the African startup ecosystem. At FFA, we want to celebrate Design influence within startups and organisations. The talk was about how design is helping startups in Africa change the narrative of innovation on the continent through these inspiring talks.
It’s our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you can rub virtual shoulders with some of the most knowledgeable UXperts on the planet and discuss a different UX topic every week. I was answering the following questions:
Presented at 2019: #UXChat by UserZoom - Twitter Moment
