I turn complex systems into clear, useful products and services. Over the past decade, I've worked across complex B2B platforms and consumer products. From early-stage startups to large enterprises, I ship outcomes through craft, systems thinking and strategy.
I focus on measurable impact and experiences that scale. When I'm not building things, I mentor designers, travel with my wife and host the 7min Product Master Series. If you want to connect, feel free to reach out!
HubSpot
Senior Product Designer
2022 - 2025
Lookback
Senior Product Designer
2020 - 2022
Kwara
Product Designer
2019 - 2020
Safaricom
UX Specialist, Innovation Lab
2018 - 2019
Capital FM Kenya
UX Designer
2016 - 2017
ARK Africa
Creative Designer
2016 - 2016
Riverbank Solutions
UX Designer
2015 - 2016
Case Study
Led the endโtoโend UX for an AIโpowered email support assistant from concept to launch. Drove measurable gains in operational efficiency, CSAT and digital resolution rates, with seamless human escalation.
Iโve partnered with teams of all sizes to ship products that matter.
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Started June 2022. Bite-sized interviews with behind-the-scenes access to exclusive industry experts. Hosting product (design, research and product management) people, and sharing insights in weekly episodes.
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Published March 2021 by the Get Together (People & Company).
Whitney Ogutu and Bailey Richardson with Lewis Kang'ethe, the community lead for the African chapter of The Fearless Community. They are bringing together design leaders to share knowledge and stay connected during lockdown.
Listen to Podcast Episode
Presented in 2020: Hatch by FFA: Design month ๐จ by FFA x Fearless
Design is central to the revolution and growth of the African startup ecosystem. At FFA, we want to celebrate Design influence within startups and organisations. The talk was about how design is helping startups in Africa change the narrative of innovation on the continent through these inspiring talks.
Itโs our one-hour live Twitter discussion (via the #uxchat Twitter hashtag) where you can rub virtual shoulders with some of the most knowledgeable UXperts on the planet and discuss a different UX topic every week. I was answering the following questions:
Presented at 2019: #UXChat by UserZoom - Twitter Moment
I learn design by moving through systems: buses, bicycle rickshaw, canoes, markets, museums, and walking tours. From Halong Bay to the Sahara, travel teaches me how people adapt, navigate and make meaning. That always reminds me that good design is local, human, and shaped by context.
So far I've visited 15 countries and counting.